Rockin’ in the Free(lance) World
For 20+ years, I’ve worked under the CopyDiva moniker on countless projects with ad agencies, design shops and businesses large and small, local and international. Recognized for my unique ability to create and/or maintain a brand voice for each individual client, I’ve had the pleasure of copywriting and proofreading for scores of clients and accounts along the way.
I’ve concepted and written from the ground up, everything from establishing a brand voice and vision to mission statement and tagline. I’ve done one-off projects, entire campaigns, and participated on virtual agency teams. I’ve worked onsite and off, temporarily and long term. And I’ve written B2B and B2C in a variety of industries, including:
Real Estate / Development
Banking / Financial
Telecom / Electronics
Fashion / Retail
Service / Education
Senior Living / Kids Marketing
Architecture / Construction
Health Care / Insurance
Industrial / Engineering
Restaurant / Food Service
Fitness / Outdoorsman
And many, many more
In helping my clients meet their goals through results-driven copy, I’m able to see the big picture, manage deadlines and work within all budgets and forms of media, including:
My favorite thing to work on is the super conceptual, creative stuff. That's what gets me excited. That's the reason I got into this business. Because there's so much BAD advertising out there. If consumers are being inundated with sales messages left and right, don't we at least owe it to them to make it somewhat entertaining?
Of course, not all copywriters are proofreaders, and not all proofreaders are copywriters. I happen to be both. Creative and conceptual yet a word nerd at heart. I’m one of those who find it oddly satisfying to mark up a document getting ready for final production. Word docs, PDFs, PowerPoint presentations, annual reports, you name it. I’ve probably had my hands on it at some point in time. Because there’s nothing more embarrassing than having an error in a produced piece. I’m a follower of A.P. Style (as well as a company’s own style guide), yet an excellent rule breaker when the situation allows for it.