The Rockstar Difference


My passion for freelancing runs deep. After stints on both the agency and corporate sides, I found exactly where I belong: freelancing.

For more than 20 years, that’s all I’ve done. No stopping and starting with full-time jobs in between. It’s 20+ years of continuous, full-time freelance experience that gives me a well-rounded perspective of all the opportunities and challenges that can come with the territory.

I’ve experienced all the highs and lows.

I’ve scored major clients … and powered through down economies. I’ve had some great wins, yet also faced fear and failure. I’ve dealt with difficult clients, past due payments, and blatant disrespect. I know what all of this feels like.

I also understand what it’s like to run a business while dealing with personal issues—whether your own, a family member’s or friend’s—anything from depression and divorce to addiction and poor health. Life happens. It affects us and our work. And I’ve figured out a way to keep going. To persevere. To come back even stronger.

I’ve learned what works and what doesn’t.  

I can now spot a red flag a mile away and know what to do if/when things go wrong. I’ve learned simple tricks that help inspire and motivate. I’ve utilized social media to become a top influencer in the city. And I’ve discovered how PR can really boost your brand’s reputation.

Because I’ve learned all these things, I want to give back. I want to help you navigate through the muddy waters. Help you set up policies and procedures that work. And help you stay motivated to find—and maintain—success.


After working to provide package options for my clients, as well as collateral for new leads, I wasn’t confident about the copy that had been written. So, I went to Julie, and she streamlined the copy to a much better end product and provided valuable insight and advice on how to position the initiative from an implementation and operational perspective. I definitely recommend working with Julie
— Ben Lee, Yellow Rant, Freelance Creative

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No-B.S. Style Coaching

As your coach, I’m not going to sugarcoat things and tell you it’s all sunshine and rainbows. Because it’s not. Just like any job, there are pros and cons.

However, with the right tools in hand, you can easily navigate your way through the cons and enjoy all the great benefits to be had.

I won’t tell you I can help you make six figures in your first year. Because, let’s be real. That’s probably not gonna happen. But I can tell you how to prepare and work your way through the feast-or-famine income cycle and end up on top in the end.

If you want truth, honesty, and authenticity, I’m your gal! Full of real-world experience, street smarts, and a burning passion for freelancers’ rights.  

If you need compassion, know that this is a safe place. A no-judgment zone. Everything you tell me is and will be kept confidential.   

And if you ask me a question that I don’t have the answer to, I’ll rely on my extensive connections to get it. My network runs extremely deep within the freelance community, advertising/marketing industry, and small business resources, offering access to some of the best referrals around.

Want to learn more?

Let’s start with a free consultation.